Get all templates

Brand Guidelines Template

Craft a consistent and compelling brand identity with our Brand Guidelines Template. Unlock your brand's full potential!

About the Brand Guidelines Template

What are brand guidelines?

Brand guidelines, also known as brand style guides or brand manuals, are a set of rules and instructions that define how a brand should be presented and represented across various channels. They outline the visual elements, such as logo usage, color palette, typography, and imagery, as well as the tone of voice, messaging, and overall brand identity.

Brand guidelines ensure consistency and cohesiveness in how a brand communicates with its audience, both internally and externally. They serve as a reference for designers, marketers, and other stakeholders to maintain the brand's integrity and effectively convey its values, personality, and visual identity.

FigJam demo

When to use Brand Guidelines

Establishing brand guidelines is always a worthwhile endeavor. Whether you're a new business seeking consistency and trust or an established brand in need of a refresh, brand guidelines are essential.

New businesses rely on brand guidelines to establish a consistent identity, build trust with customers, and cultivate brand recognition from the start. However, brand guidelines aren't limited to new ventures. They should be treated as living documents, revisited whenever your brand requires rejuvenation.

Whether you're expanding into new markets, undergoing a rebrand, experiencing business growth, or making changes to your product offerings, revisiting your brand guidelines ensures that your brand remains aligned with its core values and objectives. By doing so, you can maintain a strong and cohesive brand presence, connect with your audience effectively, and drive long-term success.

Create your own brand guidelines

Creating your own brand guidelines is a breeze with our user-friendly template and FigJam's collaborative platform. Follow these steps to craft your unique brand guidelines:

  1. Craft your brand story and positioning statements: Develop a compelling narrative that runs through all your marketing materials, taking customers on a journey. Share how your brand emerged, the problem it solves, your motivations, and aspirations.
  2. Connect emotionally with your customers: Identify the emotions you want your brand to evoke in customers. Foster loyalty, creativity, excitement, or other desired feelings through consistent brand experiences.
  3. Study your competitors: Analyze competitor brands to understand their visual identity, voice, tone, and marketing materials. This helps you differentiate your brand while considering customer expectations and market comparisons.
  4. Define your brand personality: Personify your brand by envisioning it as a person. Describe their characteristics to create a distinct personality that guides your brand's visual elements, including colors, fonts, and imagery. Collaborate seamlessly on these visual characteristics using FigJam's platform.

Get ... professional templates for  your team

Get all templates

True bonding for remote teams

Find out how Karma bot can increase your team performance

Learn more about Karma