Newsletter Template

A newsletter is a regularly distributed publication that contains valuable and relevant information for a specific audience. It is typically sent via email and serves as a means of communication between a business, organization, or individual and their subscribers.

Newsletters can cover a variety of topics such as company updates, industry news, product launches, educational content, promotions, and more. They are designed to keep subscribers informed, engaged, and connected with the sender's brand or content. Newsletters often include a mix of text, images, links, and calls-to-action to encourage readers to take desired actions or further explore the provided information.

Why use a newsletter template?

Using a newsletter template offers several benefits when creating and distributing newsletters:

• Time-saving

  Newsletter templates provide a pre-designed framework that saves you time and effort in creating a professional-looking newsletter. You don't have to start from scratch or worry about design elements, as the template provides a visually appealing layout that can be easily customized to fit your brand.

• Consistency

  Templates ensure consistency in your newsletters, maintaining a cohesive visual identity and branding across different editions. By using consistent layouts, fonts, colors, and styles, you establish a recognizable and trustworthy presence for your audience.

• Professionalism

  Newsletter templates are designed with aesthetics and readability in mind. By using a well-designed template, you can present your content in a polished and professional manner, enhancing the overall impression and credibility of your newsletter.

What should a newsletter look like?

A newsletter should capture attention and engage readers right from the moment they lay eyes on it. Here are four main examples of what a compelling newsletter should look like:

Eye-Catching Design

A visually appealing newsletter grabs attention with its vibrant colors, appealing images, and clean layout. Use a combination of striking visuals, such as high-quality photos or graphics, and well-structured sections to create a visually captivating experience for readers.

Clear and Concise Content

Keep your content concise and easy to skim. Break it down into short paragraphs, bullet points, or subheadings to improve readability. Use compelling headlines and subheadings to draw readers in and highlight the main points of each section.

Strong Visual Hierarchy

Guide readers through the newsletter by utilizing a clear visual hierarchy. Use bold and larger fonts for headings, subheadings, and important information. Incorporate different font sizes, styles, or colors to distinguish between various sections and emphasize key messages.

Engaging Call-to-Action

Include a compelling call-to-action (CTA) in your newsletter to encourage readers to take the desired action. Whether it's visiting your website, making a purchase, or subscribing to a service, make the CTA stand out with attention-grabbing buttons or links that clearly indicate what action readers should take.

Using a Newsletter Template is a breeze with FigJam's whiteboard tool. Follow these steps to create your own engaging newsletter:

1. Brainstorm content: Use sticky notes and frames to brainstorm 3-5 relevant and appealing points for your newsletter. Consider your audience and target demographics, such as upcoming school events for a school newsletter.
2. Empathy map: Understand your audience better by using an Empathy Map Template to identify their thoughts and feelings, aiding in content creation.
3. Review competitor newsletters: Gain insights into your target audience's preferences by analyzing competitor newsletters, ensuring your content stands out.
4. Write compelling copy: Customize the template with your own text, using short, engaging sentences to keep readers interested.
5. Maintain brand consistency: Stay true to your brand's style to provide a familiar experience for your subscribers.
6. Add impactful images: Replace stock images with high-quality visuals that enhance your content, ensuring clarity and avoiding pixelation.
7. Craft a catchy subject line: Brainstorm subject line ideas and use collaboration tools to gather feedback from your team, refining it for maximum impact.
8. Create effective call-to-actions: Strategically design and position your call-to-action buttons to encourage audience engagement. Make them visually distinct and easily noticeable.
9. Review and send: Seek approval from stakeholders and management for the final design before sending it to your subscribers, confident in its quality.

Top tips for making your newsletter look professional

• Use a clean and organized layout.
• Incorporate consistent branding elements.
• Choose high-quality visuals and graphics.
• Pay attention to typography and formatting.