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Impact Mapping Template

What are your business goals? Outline a plan on how to achieve them.

About the Impact Mapping Template

What is Impact Mapping?

Organizations use impact mapping to stay on track while building products and shipping goods and services. An impact map is a graphical representation of your goals and the steps you must take to deliver on them. Impact mapping allows you to clearly communicate with your teammates, align on business objectives, and build better roadmaps.

Many planning techniques lack the ability to see the big picture. Impact maps help you see the relationship between your project roadmaps and the rest of your organization so you can deliver solutions without waste or over-engineering.

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When should you use Impact Mapping?

You can use Impact Mapping for any type of project planning, it can also help you to:

  • decide what should be in a product
  • prove to a client that it’s not worth investing in a particular feature
  • plan your next sprint or release

What are the key steps of Impact Mapping?

There are generally four key steps to impact mapping: setting and describing business goals, identifying the personas, defining the actions these personas will take, and brainstorming the deliverables that will prompt these actions to take place.

How do you create an Impact Map?

You can easily create an impact map by following these steps. Use our Impact Mapping Template and discuss everything with your team in real-time using FigJam’s virtual collaboration platform.

Step 1: Decide on your goals

Draw a box that contains your goal. Why are we doing this project? What do we hope to achieve?

Step 2: Identify the actors

Draw a line from your goal to your next box: the actors. This will help you to visualize who can produce the effect you're looking for, who can obstruct progress, and who your customers or users are. Who will be most impacted by your goal? Many people choose to have a separate box for each actor. Connect each box to your goal with a line.

Step 3: Determine the impacts or actions

What are the potential impacts of your goal on your actors? How can they help you achieve your goal? How might they prevent you from achieving your goal? Draw a box for each potential impact and connect them to your actors.

Step 4: Define the deliverables

The third branch of the map deals with deliverables. Once you have answered the questions in the previous two branches, you can start thinking about what you can hope to achieve within the scope of the project. This will help you to increase the likelihood that the project's goals will be achieved.

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