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How Now Wow Matrix Template

Generate and categorize concepts according to their uniqueness and feasibility for execution.

About the How Now Wow Matrix Template

What is How Now Wow?

The process of brainstorming can be a daunting task, significantly, as your business expands. The more innovative products and services you release, the harder it becomes for your team to generate fresh ideas. Complex workflows, difficult judgment calls, and limitations on resources often lead to conservative decision-making when taking risks may be more beneficial. To re-energize your team and overcome this challenge, consider utilizing the How Now Wow matrix.

Using the How Now Wow matrix, you can encourage creativity through a game-like approach. This tool comprises a 2x2 grid with "originality" plotted on the X-axis and "feasibility" on the Y-axis. Together with your team members, you can sort and categorize ideas into each matrix quadrant. This exercise can help you break through creative blocks and inspire new ways of thinking.

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How do you use the How Now Wow matrix?

In the How Now Wow matrix, the X-axis denotes originality and categorizes ideas as conventional or groundbreaking. The Y-axis represents ease of implementation and classifies ideas as either manageable or arduous to execute. Ideas that are unremarkable and formidable may not be worth pursuing. Innovative concepts that are challenging to implement require additional refinement before being put into action. Concepts classified as "Now" generally represent low-hanging fruit, while "Wow" ideas are inventive and relatively straightforward to implement, making them an ideal focus for your attention.

The 3 Aspects of How Now Wow

The "How" category includes ideas that are inventive but challenging to execute. This grouping helps establish lofty objectives for the future.

The "Now" category comprises straightforward and familiar concepts with a proven track record of success.

Lastly, the "Wow" category encompasses imaginative and uncomplicated ideas. It's advisable to strive for as many ideas as possible in this group.

Who can use the How Now Wow matrix?

The How Now Wow matrix is a versatile tool that teams of any size can implement. It is useful whenever you want to inspire your team to engage in creative brainstorming. To promote maximum creativity, consider dividing large groups into smaller teams or allowing individuals to brainstorm solo before presenting their ideas to the larger group.

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